Our Services

‍We follow information and insight, not just guts and guessing. At the beginning of every client engagement, we start with discovery — an in-depth research process that helps us understand your market and your business.

Armed with key insights and deep understanding, we make strategic recommendations that fuel deliberately engineered plans, tactics, and messaging. The result? Better performance, deeper knowledge and earned confidence.

1. Define the business challenge.
2. Research the current landscape.
3. Analyze the data and uncover guiding insights.
4. Set SMART objectives that are specific, measurable, action-oriented, realistic and time-bound.
5. Outline a communications strategy and tactical execution plan
6. Set KPIs that we can monitor throughout activation and optimize until the objectives are met.

Your brand is only as powerful as your audience’s perception of it.

Whether you’re introducing a new brand to the market or reintroducing your business following a transformation, our team provides frictionless branding and positioning services tailored to your needs. Together, we help you grow and manage your organization’s most valuable asset: your core audience’s perception of your brand.

• Interviews with internal and/or external stakeholders

• Industry Competitive Brand Market
• Branding/Positioning Development
• Naming
• Tagline/positioning statement
• Logo
• Brand usage standards
• Message foundation

PR is in our DNA. It’s where Slide Nine started nearly 40 years ago, and it’s even more important today. Our 24/7 news cycle and constant connectivity to smart devices, create more opportunity for brands and organizations to engage directly with key audiences — and more risk for the organization’s reputation.

Our approach to PR centers on transparency, authenticity and storytelling to build meaningful relationships between our clients and the audiences they wish to influence.

Media & Influencer Relations
Our team of communications experts leverages skills in storytelling and relationships with key journalists and personalities to insert our clients into the news cycle in a way that highlights their key points of differentiation, expertise and value.

• Craft the story
• Identify the target(s)
• Gather the assets
• Develop the approach - advance, exclusive, etc.
• Make the pitch, sell the story
• Create a briefing book
• Prepare spokespeople for interviews
• Staff interviews
• Follow-up
• Monitor
• Market the coverage

Executive Thought Leadership
People don’t want to engage with a logo; they want to engage with other people. They want to understand a brand or organization’s values demonstrated through the words and actions of its leadership. It’s important for companies to cultivate authentic and accessible executives with valuable knowledge and perspective on issues their audiences genuinely care about. At Slide Nine, we help develop programs thatexplain and promote thought leadership positions that stand out and resonate.

• Platform Development
• Identifying Stories
• Message Development
• Interview / Presentation Training
• Speaking Opportunities
• Awards
• Social Media Management

Community Engagement
Many of our clients have deep footholds in their communities. They look to our team to help them deepen relationships and create meaningful experiences for their customers, members, and other public audiences.

• Messaging
• Broker relationships with PIOs and other influencers
• Sponsorships
• Events

A dynamic presence on social media is no longer a nice-to-have for brands and organizations — it’s a need-to-have.

We work with clients to craft social media campaigns, generate engaging content that people want to share, and manage the never-ending opportunity to engage directly with people online.

With both paid and organic social campaigns, we ensure our clients’ followers match the demographics, interests and behaviors of their desired customers. And, we integrate our social media campaigns with broader marketing and brand-building programs offline.

• Social media guidelines and training
• Content and campaign development
• Community management
• Conversation monitoring
• Boosts and paid campaigns

Bill Gates has been saying “Content is king” since 1996. While the technology tools and platforms we use to create, find and share content has changed at warp speed, the mantra still rings true.

Our team is skilled at producing high-quality content that speaks to the head and the heart of the intended audience. Then, we deploy it across paid and owned channels to ensure it gets in the hands of the people our clients aim to influence.

• Short-form written content (blog posts, social posts, etc.)
• Long-form written content (bylined articles, white papers, etc.)
• Presentation scripting and slides
• Infographics
• Video scripting and filming
• Corporate and brand photography
• Podcasting
• Direct mail
• Email newsletters

Corporate reputation is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior.

It takes strategic thought and meaningful action to cultivate a reputation — and seconds to destroy it.

Companies look to us for consultation in building public perception and goodwill among audiences; preparation for potential crises that may threaten the health of the brand reputation; and hands-on guidance when navigating real challenges.

• Monitoring and Analysis
• Notification System
• Pre-Crisis Planning & Procedures
• Scenario Mapping
• Stakeholder Matrix
• Activation Procedures
• Communications Tree
• Response Protocols
• Content Development
• Stock Messaging
• Dark Site
• Scenario Training
• Message Development
• Spokesperson Training
• Crisis Simulation
• Real-Time Crisis Consultation
• Monitoring and reporting
• Situational Assessment
• Counsel
• Communications Execution (message/content development, media coordination)
• Post-Crisis Debrief and Analysis

Employees can be a force in building brand reputation and fueling productivity, innovation and growth. And a strong communications program that leans into transparency, accountability and collaboration between an organization and its employees can have a powerful impact.

We work with organizations to help them understand their internal cultural landscape and build communications programs that turn employees into brand ambassadors.

• Identifying Stories
• Message Development

• Intranet Creation/Optimization
• Employee Content
• Internal Communications Campaigns
• Employee Events

It’s our belief that content should be substantive and sleek. Why? Because attractive design is instrumental in evoking strong emotions and driving engagement. Looks matter.

We take pride in everything we produce on behalf of our clients and work to ensure information is presented in the most compelling and engaging way. Our creative services team is diligent about adhering to client brand standards, while also bringing fresh creative concepts to consider.

• Brand standards and usage guidelines
• Logo and identity
• Copywriting
• Branded collateral
• Print and digital ads
• Web design
• Social content
• Animation
• Presentations
• Corporate reports

What’s the point of completing work if you can’t measure its impact? We collaborate with clients at the outset of each project to define objectives and KPIs. Then, we use a customized method to monitor, optimize and measure our efforts until we deliver what we promised — all in alignment with our strategic approach.

PR Performance Analytics
We offer PR Performance Analytics, a system to help clients track, measure and optimize public relations performance over time by putting insights into action. We don’t just focus on the quantity of mediaplacements; we look closely at the quality.

The above is a sample of our typical media scorecard for a placement we recently secured for a client. Welook at everything from messaging, tone, brand sentiment and more to evaluate the success and influenceof the coverage. In alignment with AMEC’s Barcelona Principles, the industry standard for measuring PR performance, we can offer:

• Media impact metrics (paid, earned, shared, owned)
• Message platform analysis
• Audience perception indexing
• Business performance overlay (e.g., stock price)
• Employee engagement overlay