by Gillian Janicki
As Thanksgiving approaches, everyone has a signature dish they love to bring to the table. In the world of marketing and communications, our contributions could reflect not only our culinary tastes but also our professional personalities. Whether you're whipping up ideas for a campaign or preparing your famous sweet potato casserole, your go-to dish might reveal your role at the feast.
Turkey: The Strategic Visionary
You’re the center of the table—and likely the campaign. You approach every project with big-picture thinking, ensuring all parts of the feast come together seamlessly. Much like the turkey, you're essential, but you know you’re only as good as the team around you.
Stuffing: The Messaging Architect
You’re all about the details, filling the gaps to ensure every message resonates. Just as stuffing complements the turkey, your words, visuals or strategies elevate the campaign to the next level.
Sweet Potato Casserole (with Marshmallows, of course): The Relationship Builder
You’re the sweet one in the room, with a talent for building trust and rapport. You know how to balance warmth and professionalism, making you the go-to for client calls, team morale and a touch of delight in every campaign.
Green Bean Casserole: The Media Relations Pro
You know how to take something simple and make it memorable—just like this classic dish. Armed with your media contacts and an ability to craft a pitch that sticks, you're the one ensuring the campaign gets noticed.
Cranberry Sauce: The Data-Driven Analyst
Whether it’s canned or homemade, cranberry sauce brings a tangy twist to the feast, much like you bring fresh insights. You're the one dissecting campaign metrics, identifying trends and making sure no data point goes unnoticed.
Pumpkin Pie: The Content Guru
As the classic dessert of the day, you’re all about making an impression. Your bold, innovative ideas are the finish that ties everything together with whipped cream on top. Like pumpkin pie, your work leaves everyone wanting more.
Mashed Potatoes: The Team Player
Comforting, reliable and always ready to support the main event, you're the heart of the team. Just like mashed potatoes, you make everyone around you better by smoothing out the rough patches. From jumping in on a last-minute project to mediating between team members, you’re the glue that holds everything together.
Mac and Cheese: The Personality Hire
Bold, gooey and impossible to ignore, you’re the life of the team. Like mac and cheese, you’re not just a side dish—you’re a whole vibe. Whether it’s cracking jokes during a brainstorm or hyping up a campaign, you bring flavor and fun to every project.
Hand-Lettered Place Cards: The Creative Multidisciplinary
Whether you’re brainstorming a campaign tagline, designing stunning visuals or crafting innovative client experiences, you’re the wildcard everyone wants on their team. Like hand-lettered place cards, your contributions add an unforgettable touch that makes the entire table feel special.
At the end of the day, every dish (and every personality) plays a part in creating a table worth remembering—both at Thanksgiving and at work. What are you bringing to Thanksgiving this year?